Privacy Policy - SEREN Cosmetic Dermatology
Last updated: November 1, 2024
At Puerto Rico Skin & Laser LLC (SEREN Cosmetic Dermatology), we are committed to protecting the privacy and confidentiality of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information. By using our website, you agree to the collection and use of your information in accordance with this policy.
1. Information We Collect
- We may collect the following types of personal information from you:
- Personal Identification Information: such as your name, contact information (email, phone number, mailing address), and demographic details.
- Medical Information: if relevant to your treatment or services requested, including medical history, health conditions, and treatment records in accordance with the Health Insurance Portability and Accountability Act (HIPAA).
- Payment Information: such as credit card details, billing address, and other necessary information for processing payments.
- Usage Data: information about how you use our website, including IP address, browser type, pages visited, and the time spent on those pages.
2. How We Use Your Information
We use your personal information for the following purposes:
- To provide and manage services, such as scheduling appointments, managing treatments, and offering skincare products.
- To process payments for services rendered.
- To improve our website, products, and services.
- To send updates, marketing communications, and other relevant information about our services, with your consent.
- To comply with legal obligations, such as maintaining accurate medical records or responding to lawful requests.
3. Sharing of Information
We do not sell or rent your personal information. We may share your information with trusted third parties in the following situations:
- Service Providers: We may use third-party companies to help us provide and manage services, such as payment processing, data analysis, and marketing.
- Legal Requirements: We may disclose your information if required to do so by law, such as to comply with subpoenas or other legal processes.
- With Your Consent: We may share your information with other parties as needed, with your explicit consent.
4. Protection of Your Information
SEREN Cosmetic Dermatology employs appropriate security measures to protect the confidentiality, integrity, and security of your personal information. We utilize encryption, secure servers, and access control policies to prevent unauthorized access to your data.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law, particularly for medical record retention in compliance with HIPAA and Puerto Rico’s healthcare regulations.
6. Your Privacy Rights
Under Puerto Rico’s privacy laws, you have certain rights regarding your personal information:
- Access and Correction: You have the right to access your personal data and correct inaccuracies.
- Deletion: You can request the deletion of personal data we hold about you, subject to legal requirements.
- Opt-Out of Marketing: You may choose to stop receiving marketing communications from us by following the unsubscribe instructions in these communications.
To exercise these rights, please contact us at the contact information provided below.
7. Third-Party Websites
Our website may contain links to external websites. SEREn Dermatology is not responsible for the privacy practices or the content of such websites. We encourage you to review the privacy policies of any external sites you visit.
8. Children's Privacy
Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly.
9. Updates to This Policy
SEREN Cosmetic Dermatology reserves the right to update or change this Privacy Policy at any time. When we make changes, we will update the "Last updated" date at the top of this page. Your continued use of our website following any changes constitutes acceptance of those changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:
SEREN Dermatology
Email: admin@serenderm.com
